# BB Wheels Goes the Extra Mile with BigCommerce

Discover how customizable, cost-effective and reliable BigCommerce is and why we built it that way.

[Watch Product Tour](https://www.bigcommerce.com/product-tour/)

## 63%
increase in conversion rate

## 34%
increase in revenue

## 8%
increase in customers

**Performance metrics compare Jan-Dec 2020 to Jan-Dec 2021.**

## An accidental success

According to Dean Goebel, President of [BB Wheels](https://www.bbwheelsonline.com/), their business “has always been unplanned and, at times, even accidental.”

After the Great Recession hit, Shannon Bertram, Founder and CEO of BB Wheels, found himself in a difficult predicament after he had previously lent money to a friend. Unfortunately, when the economy slowed, his friend could not make payments on the loan. Having a large family with young children to provide for, Shannon had to figure out a way to recover the money he lent out. While the friend could not pay him back with money, the friend did have aftermarket wheel inventory he could provide in exchange. So, Bertram decided to take payment in the form of wheels and resell them on Craigslist.

After selling on Craigslist for some time, Bertram’s wife suggested he build a website for his “business.” Enter BigCommerce.

From there, BB Wheels took off — growing from an unintended side hustle into a full-fledged ecommerce merchant, competing with big-name sellers like eBay, Amazon, Discount Tire and Tire Rack.

Now, with over a decade in business, BB Wheels is still a family-owned operation located in Albany, Minnesota, specializing in delivering wheels, tires and vehicle accessories anywhere in the lower 48 states. With a mission “to become your preferred online shopping destination for wheels, tires and vehicle accessories,” BB Wheels takes pride in offering small-town personalized service with high-quality products at affordable prices.

**“With the complexity of how we built our products and the sheer size of our catalog, BigCommerce was the best affordable option.